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Title: Consumer Shopping Behavior towards Retail Stores In Coimbatore City

Author(s): Dr. P.Vidhya1, Dr. M. Jegadeeshwaran2

 DOI : http://dx.doi.org/10.18535/ijsrm/v5i9.07


Assistant professor,Department of commerce with computer application,Sri Ramakrishna college of arts and science ,Formerly SNR sons college(autonomus),Coimbatore- 641006,Tamil Nadu , India.

Assistant professor,Department of commerce,Bharathiar university,Coimbatore- 641011 Tamil Nadu , India

Abstract

India is ranked as the most attractive emerging retail market in the world and has earned itself the unflattering label of a “nation of shop keepers”. As consumer shopping behavior and preferences differ from country to country, the retailers have to adopt the consumer shopping mentality. They have to study consumer culture, business practices, and industry dynamics based on their attention towards retail stores. Analyzing in order to meet the changing demand of consumers, a huge revamping exercise is on. This study is an attempt to prove that attention and interest of the consumers towards retail products change their buying behavior towards retail stores.

Impact Factor/indexing

Impact Factor : 3.994






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