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Title: Employee Attrition and Retention Strategies in Amara Raja Batteries Limited: An Empirical Investigation

Author(s): K. SreenivasMahesh1, Dr. P. V. VaraPrabhakar2

 DOI : http://dx.doi.org/10.18535/ijsrm/v5i6.07


1Ph.D – Research Scholar,

Dept. of Business Management, Yogi Vemana University,

Kadapa – 516003, A.P., INDIA.

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2Assistant Professor,

Dept. of Business Management, Yogi Vemana University,

Kadapa – 516003, A.P., INDIA.

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Abstract

Effective human resource management must be practiced at both strategic and functional levels because the HR strategy should evolve from a transactional support role to partnering in the organizations business strategy. The HR managers need to apply monetary retention strategies tools such as- performance linked incentives, rewards, increment in salary. The non-monetary retention strategies tools are to be designed as per the requirements such as- job enrichment, past track career program (lower level), training/coaching, work hours’ flexibility, quarterly contest, hi-potential program, fun at work, one on one connect, regular round table discussions between employees and their respective Managers.

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