Digital Marketing Strategy highlight on how the digital technologies make marketing more effective because they allow forindividual attention, better campaign management, and better product, marketing design, and execution. This article does not ignore thefundamental theories of marketing but emphasizes their usefulness in developing a response to the threats and opportunities created bythe Internet. It is easy to understand the flow diagram for developing the marketing strategies: understand customer needs, formulate astrategy, implement the strategy, and build trust with customers.


Download data is not yet available.

We Recommend

Author's Affiliation
Article Details

Issue: Vol 5 No 6 (2017)
Page No.:
Section: Articles

 How to Cite
Prof. Nitin Joshi, P. M. (2017). Understanding Digital Marketing Strategy. International Journal of Scientific Research and Management, 5(6). Retrieved from http://ijsrm.in/index.php/ijsrm/article/view/463

 Cited by

Article level Metrics by Paperbuzz/Impactstory:

 Statistics at Article Level
HTML = 49 times
PDF   = 31 times
Total   = 31 times