A Study of Cellular Subscribers Satisfaction at Nanjangud Taluk

Authors

  • Divya L Assistant professor PG DOS in Commerce JSS College of Arts, Commerce and Science B .N. Road, MYSURU, India
July 21, 2017

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The research paper is focused on to analyze the difference in satisfaction level among different age groups towards service attributes and opinion of customers about changing their opted service connections. 50 respondents were considered as a sample from the Nanjangud town in Mysuru District. Primary data collected by distributing structured questionnaire to the Respondents at Nanjangud Town. Secondary sources like newspapers, journals and web source are considered for the study. Chi- square test and analysis of variance are selected as statistical tools to analyze the data with the help of SPSS software. It is identified that respondents are satisfied with service attributes offered at Nanjangud Town. They have expressed good opinion about service attributes except value added services. It is also found that respondents are not ready to change their present network connections because of good quality of services from their respective service providers