Protecting premium pricing is a challenge for pharmaceutical & medical device players in the global markets. With
the global trend of making the healthcare services more affordable and more inclusive, this challenge continues to
push us to create innovative strategies in marketing.
Engagement of Healthcare Professionals through medical marketing strategies with appropriate planning and
execution can lead to sustained value creation beyond product for which customers are more than willing to pay. This
paper presents the planning and execution process of medical marketing strategies for enhanced customer
engagement and improved business outcomes.